We're a Vancouver-based
Market Research Firm Leveraging Machine Learning Techniques to Help Companies Quickly Understand Thousands of Open-Ended Customer Feedback Responses.
How We Help
Realistic survey research
There’s way more to surveys than a 10-point scale.
We thrive on understanding the specifics of your goals and your community. Once we lock in on the information you truly need, we leverage cited academic research and our experience distilling data for the biggest companies in the world to build your survey.
Methods like discrete choice experiments and conjoint analysis are used to build surveys that are valid and reliable to measure what matters most to your organization.
Actionable Insight Narratives
Not just data. Insight.
Amidst the thousands of comments, our qualitative research methods will uncover a wide-range of areas for improvement, as well as hidden themes that allow your team to engage your community in the ways they care about.
Tools are great. But until graph charts learn how to display the unspoken needs of your stakeholders and bar graphs figure out how to display the human heart, you need human interpretation of data.
Specialized Software UNIGRAMS
Unigrams is a qualitative data analysis platform powered by natural language processing technology designed specifically to help higher education administrators quickly understand the demands of their students, the concerns of their faculty, and the climate of their campus.
We are with you through every step of the process from survey design to deployment. Spend less time preparing your survey and more time addressing the needs of your customers.
Our validated and reliable surveys can help you target specific industries or social-demographic segments in over 100 countries.
Whether it's customer satisfaction surveys, online reviews, user feedback, focus groups, or reams of excel files, we can aggregate it all.
We can build integrations between your CRM and survey platform so you will have the most up-to-date insight on your customers.
We process the raw text for spelling, grammar, remove redundant articles and particles, and standardize words so they're machine ready.
From sentiment analysis to thematic extraction (categorization), we will quickly analyze it all and perform customer segmentation on the results.
Our full analysis will be summarized into a final report supported by engaging data visuals. We can also build PowerPoint slides and interactive dashboards.
Once deliverables are submitted, we will schedule a web meeting to walk you through the results and answer your questions.
A true white glove service.