Evgenia is originally from Ukraine, but she has lived in Russia and England before settling down in Canada. She is a creative and strategic thinker and is the Digital Marketing Specialist at Kai Analytics. She loves travelling (on-hold until after the pandemic is over) and cooking.
How did you get into digital marketing?
I finished my Bachelors degree in April 2020, at the beginning of the pandemic, when everything looked pretty grim for new grads. My degree, double major in Psychology and English Literature, is applicable to a variety of industries and because job opportunities were scarce during those months, I decided to pick up a new skill before the economy went back to a relative normal. When I sat down and looked at the jobs that were in demand at that moment, I realized that I am suited for and interested in digital marketing.
When I sat down and looked at the jobs that were in demand at that moment, I realized that I am suited for and interested in digital marketing.
My mentor from my university days (a huge thank you to Daniella) recommended BrainStation’s digital marketing bootcamp to me. I sent in my application and the rest is history.
What does a typical day at Kai Analytics look like for you?
I usually start my day by checking on our social media, blog, newsletter, and/or website statistics. Then I will most likely work on writing our most recent blog and social media posts, or the new edition of our newsletter. After getting that out of the way, I usually check in with Mack, the digital marketing intern, and Kevin, founder and CEO, if there are any new writing pieces that need to be proofread. We also reserve some time during the week to brainstorm and plan new marketing campaigns and content.
What has been the most exciting project you got to work on so far?
I enjoy writing the blogs, but my favourite project is the company newsletter that we send out once a month. Speaking of which, please allow me shamelessly plug it and ask you to sign up here to “A Bag of Words”; we share survey research tips, blogs, articles, and company updates. It allows me to build better relationships with our customers, share useful resources with them, and to understand their needs on a deeper level.
It [The newsletter] allows me to build better relationships with our customers, share useful resources with them, and to understand their needs on a deeper level. It has been really rewarding to know that I am helping hundreds of people that work with qualitative data by providing them with useful resources.
It has been really rewarding to know that I am helping hundreds of people that work with qualitative data by providing them with useful resources.
Tell me more about the blogs that you are working on, where do you get your inspiration for them?
Well, because this is a company blog and not a personal one, I have to be strategic when deciding what I am are going to write about. For example, one of my most recent blogs focused on how to design culturally and ethically sensitive surveys. When I looked at all the other blogs up on our website, I realized that Kai Analytics does a lot of work with the international development industry but we do not often talk about our expertise in that area. So that's how that blog post came about, as I wanted to share some tips that Kai Analytics has learned over the years.
What’s your favourite tv show?
I haven’t had much time to watch Netflix recently, but when I do want to watch something my brother and I turn on Brooklyn 99. I like that it is a show that is pretty mindless but entertaining, and you can tune in to any episode.