Alumni Success Surveys for The Association of Accredited Naturopathic Medical Colleges
Kai Analytics oversaw AANMC’s 2020 Graduate Success and Compensation Study and turned their success into a visually compelling narrative.
When it came time for the members of The Association of Accredited Naturopathic Medical Colleges (AANMC) to run their Alumni Success Survey, they knew that the results would be a valuable tool for designing their programs around student life, career readiness, and alumni outreach. Specifically, AANMC wanted to Ascertain perceptions of the job market, create profiles of “successful” graduates, measure changes from surveys conducted in the past, and uncover the reasons for graduates exiting the industry.
Survey responses helped shape strategic planning among member schools.
We helped promote the survey by leveraging social media and helping website redesign.
What we did
We were asked to design, implement, and analyze the new alumni survey for AANMC. So, we revamped the old survey to get more responses for less questions, and polled alumni from all member schools. Those who responded were segmented into relevant groups that we could compare and connect trends across the population. Through this method, we were able to draw key conclusions that informed our recommendations to AANMC schools.
Presented our findings to member schools in a webinar on how to help those with ND degrees become more successful.
3 Big Highlights
By asking alumni how long it took them to complete their degree, we could map the most common timelines. This information is useful because AANMC members now know the appropriate timeline for structuring programs, and how long students will be dependent on other campus services for their professional success.
When we asked graduates about their employment journey, 95% told us they returned to work after having children. We also found that respondents who were not practicing didn’t list raising a family as a reason for not practicing. If having children and raising a family is not a significant barrier to those with ND degrees, then acquiring an ND degree could be an attractive option for adults seeking to re-enter the workforce. This becomes a significant opportunity for AANMC schools to recruit new students.
Those who responded to the survey provided us with insights into what life as a Naturopathic Physician looks like. Almost two-thirds of respondents owned or co-owned a practice or business, and about half worked in multiple employment settings. Armed with this knowledge, AANMC members can equip their students for what life looks like after graduation and be sure that this is the career path for them.