Surveys through Social Media:
Tackling the Real Challenges of Philippine Coffee Farmers
Kai Analytics partnered with Scott Tupper of Yave.io and Carmel Laurino and Lacy Audry of Kalsada Coffee to understand the pain points of Rural Philippine Coffee farmers, and how blockchain traceability technology can ease these challenges and ensure a supply chain that compensates all members fairly.
What We Did
We disseminated a custom survey to hundreds of Philippine Coffee Industry Stakeholders via social media and used the Net Promoter Score methodology to gauge the level of optimism across the industry. These survey responses also informed us of what Industry Stakeholders perceive to be their main challenges, and what actions need to be taken to help the industry experience healthy growth.
Informed the development of a Market Readiness Toolkit for Micro, Small, and Medium-sized enterprises.
Improved data collection techniques to allow partner farmers to realize the true price of their crops, and eliminate dead weight middlemen.
Showed government and NGO stakeholders how this technology can be used to guide policy decisions.
We are solving public policy research-oriented problems with a business/data lens. This is a perspective that we wouldn't normally take but [Kai Analytics] made our qualitative focused research product a lot better and more focused... professional, thorough, and a pleasure to work with.
— AMAR NIJHAWAN, PROGRAM MANAGER, ASIA PACIFIC FOUNDATION OF CANADA
3 Key Insights
Understanding the Problem
Data from surveys and interviews allowed us to target our solutions; mapping the process from farm to cup showed us key bottlenecks.
Industry data is of poor quality and lacks transparency
Continued Training and Financial Literacy would be a huge asset for farmers
Funding and market access support is often inefficient, partially due to poor data quality and lack of knowledge among policymakers
There is a severe lack of telecommunication infrastructure
A Real Solution
By working alongside our partners at Yave.io and Kalsada Coffee, we created a technological solution through blockchain-based software modules.
Identified key inefficiencies in export readiness for rural farmers
Informed the development of a Market Readiness Toolkit of Micro, Small, and Medium-sized enterprises
Improved data collection techniques to allow farmers to realize the true price of their crops, an increase of 40%, and eliminate dead weight middlemen
So what happens next?
We organized our findings in a publicly accessible report so that these insights can inform decisions around the world. As a part of the Project Advisory Committee, we will help consult on best practices for the implementation of this project going forward, including an Asia-Pacific Summit in 2021.