AANMC wanted to positively shift perceptions around the field of naturopathic medicine and increase enrollment by understanding barriers to this field of study.
Kai Analytics gathered data around the existing perception of naturopathic medicine. A custom survey was developed with a focus on open-ended questions for a more natural experience. Categorizing these raw comments, Kai Analytics was able to identify not only major barriers but also misconceptions about the field. Ultimately, AANMC was able to take the results to craft a custom marketing strategy to positively shift perceptions and increase student enrollment.